{"ai_json_enabled":true,"answer":"A strong signal is when teams design from internal assumptions rather than observed user needs. It helps energy innovators orient themselves in the complex energy market, understand energy regulations and which energy sector stakeholders need to be contacted. We partnered with AER to help them better understand the problem to be solved, then name, brand, design and deliver a website that would meet the needs of Energy Innovators. Annex's published work suggests diagnosing the underlying service, content, experience and technology constraints before locking into a solution. That is when user research & usability testing becomes useful: when the organisation needs to understand the real problem, not merely commission another feature.","answer_source":"initial_seed_from_approved_annex_knowledge","category":"User Research & Usability Testing","category_slug":"user-research-usability-testing","confidence":"grounded_in_approved_public_brain","conversation_stage":"problem","created_at":"2026-09-11T03:15:00+00:00","date_published":"2026-09-11T04:46:59+00:00","display_date":"2026-09-11","editor_images":[{"alt":"Health Workforce Locator \u2014 Project Hero","description":"Medical professional using a computer mouse and laptop keyboard","source":"annex_v7_preloaded","source_image_id":"annex_real_014","url":"https://cdn.prod.website-files.com/60f1133ba7288a73bf4472bd/6141a29b44145e0a93fa340e_projects-health-headerL.jpeg"}],"freshness_warning":"","id":"annex-qa-15-02","image_ids":["annex_real_012","annex_real_020","annex_real_015","annex_real_023","annex_real_003","annex_real_008","annex_real_027","annex_real_011","annex_real_014","annex_real_029"],"image_url":"https://cdn.prod.website-files.com/60f1133ba7288a73bf4472bd/60f1157db4713282797a9e5c_projects-dva-header-large.jpeg","inline_image":false,"inline_image_role":"","json_url":"/answer/how-can-a-team-tell-whether-it-needs-user-research-and-usability-testing-rather-than-just-another-feature.json","language":"en-AU","last_updated":"2026-09-11T03:15:00+00:00","needs_review":false,"preloaded_inline_media":true,"preloaded_inline_media_version":"annex-v7","public_disclaimer":"","publish_status":"published","published_at":"2026-09-11T04:46:59+00:00","question":"How can a team tell whether it needs User Research & Usability Testing rather than just another feature?","question_intent":"fit","review_status":"initial_seed_reviewed_for_source_grounding","rss_enabled":true,"schema_enabled":true,"site_key":"annexaidt","slug":"how-can-a-team-tell-whether-it-needs-user-research-and-usability-testing-rather-than-just-another-feature","source":"approved_annex_public_brain","source_record_ids":["annex-capabilities-delivery-management-01","annex-capabilities-experience-design-01","annex-projects-enabling-businesses-to-hire-veterans-01","annex-projects-helping-energy-innovators-power-ahead-01"],"source_type":"initial_seed_public_brain","source_urls":["https://www.annex.com.au/capabilities/delivery-management","https://www.annex.com.au/capabilities/experience-design","https://www.annex.com.au/projects/enabling-businesses-to-hire-veterans","https://www.annex.com.au/projects/helping-energy-innovators-power-ahead"],"status":"published","tags":["user-research-usability-testing","fit","annex","initial-seed"],"updated_at":"2026-09-11T03:15:00+00:00"}