What is easy to underestimate about Experience Design & UX?

The easy mistake is to scope experience design & ux too narrowly. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ experience whilst staying aligned to the equity of their brand. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Annex's examples show that accessibility, legacy technology, content structure, integrations, governance, scale, deadlines and stakeholder needs can all change the right answer. Surfacing those constraints early is part of reducing the risk of solving the wrong problem well.

WGEA — Digital Service — Website homepage of Workplace Gender Equality Agency with navigation

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Use this answer as a practical starting point. Current scope, specifications, compatibility, availability, pricing, timing and next steps should be confirmed directly with Annex where they affect a decision.

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Previous questionWhat business problem is Experience Design & UX intended to solve?

Annex treats Experience Design & UX as part of a wider digital-service problem, not as an isolated output. Evidence-led experience design focused on usable, understandable and inclusive digital interactions. Experience Design (UX) draws on insights and evidence to shape the way users interact and ex…

Yes, that can be possible; Annex's published work includes delivery inside existing technical and organisational environments rather than only greenfield builds. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ …

Annex's published work does not point to a single mandatory toolset for experience design & ux. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Our approach was to build foundational elem…

A strong signal is when a technically correct product is still difficult or confusing for users. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. Experience Design (UX) draws on insights a…

A useful published example is **Building a sustainable user interface**. WGEA sought the expertise of our Design team to improve the current user interface (UI) design for their website, to enhance their users’ experience whilst staying aligned to the equity of their brand. Our approach was to build…