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What is easy to underestimate about User Research & Usability Testing?

User Research & Usability Testing · 2026-09-11

The easy mistake is to scope user research & usability testing too narrowly. A brand name was selected through user testing, and website prototype testing informed and validated our approach. The Annex team worked collaboratively with the AER to deliver an evidence-based solution that met the needs of Energy Innovators. Annex's examples show that accessibility, legacy technology, content structure, integrations, governance, scale, deadlines and stakeholder needs can all change the right answer. Surfacing those constraints early is part of reducing the risk of solving the wrong problem well.

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Previous questionWhat business problem is User Research & Usability Testing intended to solve?

Annex treats User Research & Usability Testing as part of a wider digital-service problem, not as an isolated output. Research and testing that validates assumptions and grounds product decisions in user evidence. Our experience design process will help you identify the right problems, which we then…

Related follow-upCan User Research & Usability Testing be improved incrementally within an existing product, prototype or planned service?

Yes, that can be possible; Annex's published work includes delivery inside existing technical and organisational environments rather than only greenfield builds. The Annex team worked collaboratively with the AER to deliver an evidence-based solution that met the needs of Energy Innovators. Througho…

Related follow-upDoes Annex force a particular platform or method for User Research & Usability Testing?

Annex's published work does not point to a single mandatory toolset for user research & usability testing. A brand name was selected through user testing, and website prototype testing informed and validated our approach. It’s a complex conditional form that our team built within Drupal, based on su…

Related follow-upHow can a team tell whether it needs User Research & Usability Testing rather than just another feature?

A strong signal is when teams design from internal assumptions rather than observed user needs. It helps energy innovators orient themselves in the complex energy market, understand energy regulations and which energy sector stakeholders need to be contacted. We partnered with AER to help them bette…

Related follow-upWhat can buyers learn from Annex case studies about User Research & Usability Testing?

A useful published example is **Helping energy innovators power ahead — Overview and context**. The Annex team worked collaboratively with the AER to deliver an evidence-based solution that met the needs of Energy Innovators. It helps energy innovators orient themselves in the complex energy market,…

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