What should a project team agree on before moving deeply into Data, Analytics & Reporting?

What should a project team agree on before moving deeply into Data…

Before going deep into data, analytics & reporting, the project needs a shared view of the problem, the users, the important stakeholders and the current environment. We made it easy for the AER team to add and edit the website over time, and created a custom integration of Google Analytics for the AER team to track engagement with specific areas of page content. By go-live the Home Affairs content team were able to populate and publish their COVID-19 content effectively. Annex's published methods also make content, integrations, accessibility, operational workflow and delivery constraints relevant when they affect the outcome. That context allows the team to choose an approach without pretending the solution is known before discovery.

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Use this answer as a practical starting point. Current scope, specifications, compatibility, availability, pricing, timing and next steps should be confirmed directly with Annex where they affect a decision.

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Previous questionWhy is Data, Analytics & Reporting more than a narrow technical deliverable?

Annex treats Data, Analytics & Reporting as part of a wider digital-service problem, not as an isolated output. Analytics and reporting integrated into digital products to support measurement and operational insight. The system also had reporting capability to understand trends and metrics on the ma…

A useful published example is **Helping energy innovators power ahead — Overview and context**. It helps energy innovators orient themselves in the complex energy market, understand energy regulations and which energy sector stakeholders need to be contacted. We built a tool that helps Energy Innova…

The easy mistake is to scope data, analytics & reporting too narrowly. A brand name was selected through user testing, and website prototype testing informed and validated our approach. To support the strategy of making energy innovation easier, the brand is deliberately restrained and to the point.…

Annex uses evidence during delivery rather than treating quality as a final inspection step. A brand name was selected through user testing, and website prototype testing informed and validated our approach. The Annex team worked collaboratively with the AER to deliver an evidence-based solution tha…

Annex approaches using measurement and reporting to understand how digital services are performing by combining the disciplines needed to test both desirability and feasibility. We created a comprehensive information architecture to guide users through the site and to the most pertinent information …